Generic top-level domains.

ICANN has started accepting applications for generic top-level domains.Whic means one can have a custom name like ,companyname rather than .com Big companies have started booking and protecting their brand names. Ferrari has booked a .Ferrari too. But a great number of booking has been made for the .app domain. it would be very interesting to see what happens when the generic top-level domains comes into play.

generic top-level domains

It would be interesting to see the URLs when generic top-level domains comes out.